Brands like Glossier


What Brands are Similar to Glossier

If you are looking for brands like Glossier, I am sharing the brands we used to keep an eye on when I worked for Glossier. I worked for Glosser (and Fenty Beauty) in their product management department and have over 10 years in beauty, and learned all about Glossier and their competitors. Glossier, often referred to as makeup for the “Cool Girl” is characterized by minimalist makeup to highlight your naturally beautiful skin for a dewy and glowy look. If you are interested in trying other skincare and makeup brands like Glossier, I have rounded up 21 brands I think you will love! I’ve also included some beauty products similar to Glossier from these brands that you will want to try.

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Beauty Products Similar to Glossier

Whether you are a beauty minimalist and/or a beauty junkie, if you are looking for brands like Glossier, then one of the following 21 beauty brands is sure to please. From simple multi-use products, clean ingredients, to a skin-first approach, these brands like Glossier offer many beauty and skin products you will want to try. Many of these brands also appear in my Ultimate Guide to 100% Vegan and Cruelty-Free Makeup & Skincare Brands.

19 Minimalist makeup brands like glossier

1. MERIT Beauty

MERIT Beauty is definitely a more grown-up and refined alternative to Glossier. It’s clean beauty and minimalist aesthetic is similar to Glossier. Just about any of MERIT’s products will create the fresh “no makeup” look that Glossier is known for.

If you like Glossier’s Gen G, then you will want to try MERIT’s Signature Lip.

2. UNDONE Beauty

Undone Beauty is a minimalist collection of multi-benefit, multi-tasking and problem solving products. Everything is always clean, cruelty-free with vegan options. Undone Beauty is available at Ulta and Amazon. Many products are like Glossier but cheaper!

If you like Glossier’s Boy Brow, then you will want to try UNDONE Beauty’s Brow Micro pen + Brush.

3. Olio E Osso

Olio E Osso is a line of balms and skincare products for clean and beautiful skin. Their products are made by hand Oregon. Olio’s balms have an all-natural base of nourishing olive and shea oils, natural beeswax, and grapefruit essential oil. As beeswax is the base of their balms, this brand is not vegan.

If you like Glossier’s Balm Dotcom, then you will wan to try Olio’s Natural Lip and Cheek Balm. This lip and cheek balm comes in 15+ colors.

4. Honest Beauty

Honest Beauty is a clean, natural and organic beauty brand, made without toxins.

If you like Glossier’s Priming Moisturizer, then you will want to try Honest Beauty’s Everything Primer. The Everything Primer is made with hyaluronic acid and peony root extract to prep skin and hydrate and smooth for a luminous glow. Honest Beauty’s primer is like Glossier but cheaper!

5. ILIA Beauty

ILIA Beauty is clean, skin-centric beauty. Many products are multi-use, for easy application and simple on-the-go looks. ILIA is also available at Sephora.

If you like Glossier’s Cloud Paint, then you will want to try ILIA’s Color Haze Multi-Use Pigment. Color Haze is a creamy pigment for lip and cheek that is buildable for a natural to intense flush.

6. Kosas Cosmetics

Kosas Cosmetics is clean, comfy makeup and active skincare. It brands itself as “makeup for skincare freaks.”

If you like Glossier’s Lash Slick, then you will want to try Kosas The Big Clean Mascara. This Kosas mascara is powered by hair care actives that help support stronger, healthier lashes.

7. ohii

Ohii is a cruelty-free beauty brand that seeks to enhance your natural beauty. Ohii is available at Urban Outfitters.

If you like Glossier’s Hand Cream, then you will want to try ohii’s Daydream Handcream.

8. The Ordinary

The Ordinary specializes in science-backed, single-ingredient-driven products that deliver targeted results. The Ordinary is available at Sephora. The Ordinary is a skincare brand like Glossier but cheaper!

If you like Glossier’s Super Pure, then you will want to try The Ordinary’s Niacinamide 10% + Zinc 1%.

9. Tower 28

Tower 28 is clean, non-toxic makeup designed for sensitive. Tower 21 is now available at Sephora.

If you like Glossier’s Lip Gloss, then you will want to try Tower 28’s ShineOn Jelly Lip Gloss. ShineOn is a non-sticky, moisturizing gloss for soft, shiny lips with a touch of color.

10. Saie

Saie specializes in high-performance formulas, sustainable packaging, and clean ingredients.

If you like Glossier’s Balm Dot Com, you will like Saie’s Liquid Nourishing Lip Balm for a balm-gloss with a mauvy-pink tint.

11. Versed

Versed is vegan, cruelty-free and clean skincare. When I worked at Glossier, Versed was considered one of Glossier’s top competitors for skincare.

If you like Glossier’s Priming Moisturizer Rich, then you will love Versed’s Rich Moisture Cream for nourished and hydrated skin.

If you like Glossier’s Priming Moisturizer Balance, then you will love Versed’s Moisturizing Gel Cream for a lightweight cream that is never greasy.

12. Mented

Mented Cosmetics was designed for any skin tone by women of color.

If you like Glossier’s Balm Dot Com, then you should try Mented’s Balms Away Lip Treatment made with Shea Butter and Castor Oil to moisturize lips.

13. Rare Beauty

Rare Beauty was created by Selena Gomez, carrying eye, lip, face and tools. This brand makes an effort towards sustainability by limiting waste wherever possible.

If you like Glossier’s Futuredew, you should try Rare Beauty’s Positive Light Liquid Luminizer Highlight for a soft and luminous finish.

14. r.e.m. Beauty

r.e.m. beauty was created by Ariana Grande. and is a line of high-performing, eye, face, and lip products. The products are vegan and cruelty-free.

If you like Glossier’s Pro Tip, then you will want to try r.e.m. beauty’s Eyeliner Marker for Ariana Grande’s signature liner flick.

15. REFY

REFY is made to enhance your natural beauty and to complement all skin types and tones.

If you like Glossier’s Boy Brow, you should check out REFY’s Brow Sculpt Shape and Hold Gel that sculpts, shapes, and sets hairs.

16. Milk Makeup

Milk Makeup is a clean, cruelty-free, and vegan makeup brand.

If you like Glossier’s Cloud Paint, you will like Milk Makeup’s Lip + Cheek Cream Blush Stick for a two-in-one cream blush and lip color formulated with hydrating ingredients for buildable, blendable color.

17. Rose Inc

Rose Inc was created by Rosie Huntington-Whiteley in partnership with biotech company Amyris to make innovative and clean beauty products backed by science.

If you like Glossier’s Super Glow, then you might like Rose Inc’s Radiant Reveal Clean Brightening Vitamin C Serum for a hydrating serum that visibly brightens skin.

Black Owned Beauty Brands Like Glossier

If you are looking for some black-owned makeup brands like Glossier, check out these black-owned beauty brands:

18. Danessa Myricks Beauty

Danessa Myricks Beauty is innovative multifunctional products that work for every race, gender, age and personal style. Danessa Myricks Beauty is available at Sephora.

If you like Glossier’s Haloscope, then you will want to try Danessa Myricks’ Dew Wet Hydrating and Highlighting Balm. This balm creates a buildable wash of shimmer.

19. Dehiya Beauty

Dehiya Beauty is plant-based, vegan botanical skincare brand like Glossier.

If you like Glossier’s Cleanser Concentrate, then you will want to try Dehiya Beauty’s Alia cleanser. The Alia cleanser prepares the skin for exfoliation, brightens and hydrates after one use.

Have you tried any of the above beauty brands? What are you favorite products from Glossier and any of these brands? Please let me know in the comments!

Creator of My Favorite Hello and Author of this Article

Amy has 10+ years of experience in fashion and beauty launching digital products for global brands Fenty Beauty, Glossier, Marc Jacobs, Men’s Wearhouse and Stitch Fix. She also worked previously as a Senior Stylist at Stitch Fix, and currently as an independent virtual stylist, styling men and women for various occasions from everyday outfits, special occasions, to curating a complete closet. Amy is using her styling experience, fashion and beauty expertise to provide style inspiration and outfit ideas so you can shop for yourself and put together stylish outfits that make you feel confident and beautiful. @styledbymyfavehello

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